United Way Unveils New Brand Strategy to Reflect Its Transformative Approach Forward
[Ames, IA]— United Way of Story County has joined United Way Worldwide, a global network that transforming 48 million lives annually, to announce a refreshed brand to reflect the organization’s reach and impact in communities as one of the world’s largest and oldest privately funded charities. The refresh launches with the theme “United is the Way™,” celebrating the organization’s legacy of bringing people and communities together to create lasting change.
“This milestone represents more than a visual update – it’s a recommitment to innovation and impact in Story County,” said Ashley Thompson, president and CEO of United Way of Story County. “Our refreshed brand reflects how we are evolving to meet tomorrow’s challenges while building on our proven approach of uniting community resources to ensure everyone in our community can thrive.”
The organization’s work focuses on four key impact areas that directly address Story County’s most pressing needs, including youth opportunity, healthy communities, financial security, and community resiliency.
Angela F. Williams, president and CEO of United Way Worldwide, emphasizes the global significance: “The global brand refresh is a significant milestone in our organization’s 137-year history and represents our commitment to evolve and innovate in order to meet the changing needs of our communities worldwide. It signifies our organization's longstanding journey, while also embodying our transformative approach to remain relevant, sustainable, and impactful now and in the future.”
“By aligning with this global initiative, we’re amplifying our vice and expanding our capacity to drive change,” Thompson added. “In Story County, this means deeper partnerships, more innovative solutions to address community needs, and greater impact for programs and services that matter to our friends and neighbors.”
The “United is the Way™” campaign invites all people and communities be part of this transformative movement. Whether through volunteering, giving, or advocating, every community member can play a role in building a stronger future.
About United Way of Story County
United Way of Story County mobilizes communities to action so all can thrive. True to our founding spirit, whenever there is a need in our communities, United Way is there. We bring a comprehensive approach to every challenge, actively listening and responding to local needs. Our reach across communities means we can share innovations and scale impact to improve lives. From strengthening local resilience to advancing health, youth opportunity, and financial security, we’re working towards a future where every person in every community can reach their full potential. To learn more, visit www.uwstory.org.